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The Visit USA Seminar founded by industry over 27 years ago offers the best price performance ratio to promote your product on the Swiss market.

Different options are available depending upon your product and goals. The following event profile in a nutshell may be of use in completing your application.

USA Road Show
19th – 21th September 2023
St. Gallen Zurich Lucerne Basel Bern Lausanne (optional)

Participation is limited to some 12 partners. Six cities are covered in three days with either a morning or late afternoon event each of approx 4 hours duration. The program consists of workshops at tables in groups of 6-10 allowing a close contact. A breakfast is offered in the morning, while the late afternoon event concludes with a apéro riche. Transportation between the cities can be booked optionally. The 3 days USA Roadshow is very popular among partners and guests. Please be advised that tourism boards and tour operators may be given priority.

For further information don’t hesitate to contact us directly. We are open to your creative ideas and suggestions !




Registration opens on

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