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The Visit USA Seminar founded by industry over 27 years ago offers the best price performance ratio to promote your product on the Swiss market.

Different options are available depending upon your product and goals. The following event profile in a nutshell may be of use in completing your application.

USA Road Show
17th – 19th September 2024
St. Gallen Zurich Lucerne Basel Bern Lausanne (optional)

Participation is limited to some 12 partners. Six cities are covered in three days with either a morning or late afternoon event each of approx 4 hours duration. The program consists of workshops at tables in groups of 6-10 allowing a close contact. A breakfast is offered in the morning, while the late afternoon event concludes with a apéro riche. Transportation between the cities can be booked optionally. The 3 days USA Roadshow is very popular among partners and guests. Please be advised that tourism boards and tour operators may be given priority.

For further information don’t hesitate to contact us directly. We are open to your creative ideas and suggestions !

Download Roadshow Brochure 2024



Participation costs:

Bus transportation:

Terms of payment:
Your registration becomes a legally binding contract after confirmation by the Visit USA Committee respectively the event organizers. The invoice will be mailed to the above address if no other instructions are provided and must be paid before the event in order to have a guaranteed exhibition booth. Cancellation policy after confirmed registration: until June 30, 2024, 50% of participation fee and as of July 1, 2024 full participation fee is due.

Please note: your participation will be confirmed in writing after the deadline 30.4.2024.

Download Roadshow Brochure 2024

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