The Visit USA Seminar 2020 was held in an upbeat mood with an impressive presence of US destinations and their representations in Europe. The many interesting workshops were particularely apreciated. Utah was featured for the first time, one of the most popular states of Swiss tourists. The US Embassy's Deputy Chief of Mission, Mrs. Eva Weigold-Schulz opened the event with a heartfelt invitation to visit her country.
Swiss arrivals in the U.S. continued to grow in 2019 by 3.1.% after an increase of 4.9 percent in 2018. The Swiss market, by October 2019 is now back in position 19 in the worldwide ranking of tourist arrivals in the U.S. The ranking would most probably be even higher if the purchasing power, resp. spending in the US were taken into account..
The 2020 dates of the popular USA Roadshow are September 15-17, 2020. The arrival of our partners, resp. exhibitors is scheduled for September 14 in the late afternoon for the traditional briefing and dinner. Important: In French speaking Switzerland the visit of two cities will be replaced by one session which will be held in Montreux in conjunction with TTW (for French speaking Switzerland)
The General Assembly Meeting of the Visit USA Committee, Switzerland was attended by 30 industry representatives from Germany (DACH members) and Switzerland. The Executive Board was extended to eight members to represent a broader industry crosscut. Kenny Prevost, Hotelplan and Marcel Gehring, Knecht Reisen were replaced by Olivier Eck resp. Michael Boetschi. Budget and promotional programs were approved by the members.
The popular USA Roadshow visited six Swiss cities in 2019 and attracted far over 200 travel professionals. For the first time it presented itself in Fribourg (French speaking) which appeared to be highly appreciated.
Planning your next attendance at the annual Visit USA Seminar? Please note the dates