The Visit USA Committee Annual General Assembly Meeting will be held on Tuesday, November 27, 2018 at the Sonnenberg Restaurant (Hitzigweg 15, 8032 Zürich) overlooking the city of Zürich. Please note the date as the agenda will cover several major points, details to be provided with the invitation. The program includes a formal luncheon. Guest speaker is Mr. Philipp Ries member of Google's Top Management in Zurich. Attendance by personal invitation.
San Diego, gateway to Southern California will be the featured destination at the 2019 Visit USA Seminar in Switzerland and lead the effort to move its region on the radar of the Swiss travel trade. Edelweiss Air's nonstop flights make it comfortably accessible. A custom tailored product for the Swiss market with great destinations such as Palm Springs and Santa Monica.
The USA Roadshow, in cooperation with TheBrandUSA featuring 12 partners was attended by 200 travel professionals. In three days, from September 25 - 27 the six cities St. Gallen, Zurich, Basel and Bern in German speaking and Lausanne and Geneva in French speaking Switzerland were covered. An introduction to the "Brands" programs was provided by the representative in Germany. The Road Show is appreciated by the local trade as a usefull complement of the annual Visit USA Seminar which featues some 55 U.S. destinations.
The annual Visit USA Seminar is the main educational and promotional trade event for travel to the U.S. It is attended by 350-400 travel professionals from around Switzerland. The format as of 2019 has been adjusted to the changing needs of the trade.
The 2018 Visit USA Seminar on January 31 attracted 369 travel professionals and was co-sponsored by 52 partners. Particularly appreciated were the new exhibitors from Alaska, Anchorage and Fairbanks as well as New England - both destinations with a great potential. U.S. Ambassador McMullen welcomed the visitors to show his interest in the work performed by the trade which still covers a substantial share of the total travel to the U.S. Although arrivals have been down since the 2015 record the Swiss source market remains one of the most attractive with one of the world's highest purchasing powers.
Planning your next attendance at the annual Visit USA Seminar? Please note the dates