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The Visit USA Committee is a non - profit Trade Association of destinations, industry partners and individuals
with the goal of promoting travel and tourism to the United States of America.

NEWS

12.01.2026
Swiss arrivals in the US in 2026

Contrary to some *prophecies of doom" the general outlook remains cautiously optimistic. The historical, familar and economic close relations between the two countries continue to provide a solid basis for trips accross Atlantic ocean in both directions. Americans, in fact, actually count among of largest groups of foreign tourists in Switzerland. On the other hand the weakening dollar vs. the Swiss Franc provide Swiss visitors with an attractive purchasing power while travelling in the US. The rate of exchange has always been one of the driving forces to seduce the Swiss for a US trip. 

The rejection of Swiss nationals at immigration remain exceptions (mostly own fault) and relevant media reports sadly are highly emotionally charged.

 

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